About Us

Founded by Christian B Toth, Hair Expert Distribution is the exclusive UK and Ireland distributor of the Digital Perm and the Straight Perm.

Christian has truly earned his reputation as the UK’s leading hairdresser specialising in thermal hair treatments such as permanent straightening. He was the first British hairdresser to be trained to perform this unique technique in the UK.

His focus has always been the use of chemical techniques to alter the structure of hair and his unsurpassed knowledge in this area has made Christian the ‘go-to’ hairdresser for straightening and the new Digital Perm.

Christian has used his industry contacts to source the leading hair re-texturising treatments and introduce them to the UK. He has joined forces with Paimore Company, Japan, and together with his training expertise, the treatments are now available to the British hairdressing industry.

Christian and the team have tested the treatments at Eleven Hair in London to ensure they deliver on their promise. In depth training programmes have been developed to help hairdressers get the best from the treatments. Follow up sessions and training in advanced techniques are also available.

Hair Expert Distribution only offers tried and tested Products that guarantee results for clients. The equipment and chemical solutions have all been tested to ensure they reach British safety standards by a world renowned testing house.

About Us