Tapping into the trend for sleek, straight styles, the new Straight Perm offers a permanent solution to frizzy and unruly hair. It does away with the need for using straightening irons every day and is a long term, safe alternative to keratin blow dry treatments that contain formaldehyde.
Originating in Japan, this special straightening process breaks down the bonds that hold the curl shape and utilises collagen, keratin and silk proteins which penetrate the hair follicle. A hot iron promotes heat oxidisation to leave hair silky, smooth and completely straight. Styling takes little, if any effort and the treated hair remains permanently straightened, clients simply return to the salon to smooth out their re-growth as required. The frequency of visits needed will depend on individual hair growth rates which will vary from person to person.
This new system has a number of advantages to those treatments already on the market, with a faster treatment time being cited by clients as being a big improvement. Another key difference is an extra stage in the treatment which is unique to the Straight Perm System. Pre Treatments are applied to hair that is dry or damaged, infusing the hair with protein and leaving it ready for the Straight Perm. Unlike other permanent straightening systems, even damaged hair can be treated with the Straight Perm allowing hairdressers to introduce more clients to this treatment.
This new Straight Perm also leaves hair feeling and looking soft, silky and shiny with a naturally straight look that isn’t flat or artificial looking. Clients leave the salon with their dream hair.
Hair must be left untouched for at least 24 hours. Following that period it can be washed as normal, but styling time is minimal with women reporting that they can even leave their hair to dry naturally for the first time!
